Merchandizing

The core to effective distribution lies in coordinated merchandising especially for the Modern Trade cadre. The company has invested in a merchandising team that is thoroughly trained and equipped to manage merchandising for the various brands across the various market segments. The team has footprint in all major towns in the country and in all the modern trade outlets. The team is a full-fledged department complete with it manager and team leaders that over see their activities on a day to day basis.

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